Thursday, March 21, 2013

Hana Arashi Campaign kicks off on FujiTV

Arashi attended the announcement press conference of the "Hana Arashi Campaign" on 18 March which is aimed at promoting FujiTV's upcoming programmes in spring. The promotional campaign will run from 26 March which is the day when Aiba Masaki's winter 2013 drama "Last Hope" airs its last episode until 17 April which is when Sakurai Sho's new spring drama "Kazoku Game" will begin its run. In conjunction with the campaign, there is a sakura tree outside FujiTV which is decorated with pink LED lights. The public will be able to activate the lighting on the tree through a designated smartphone app. Matsumoto Jun who tried the application, commented that the lighting turned out to be more beautiful than he had expected.

Source: Yomiuri Hochi

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