Tuesday, May 01, 2012

Update to Spring 2012 ratings race - 1 May 12

The weekend figures have come in with a mixture of increases and decreases. The biggest drop has got to be ATARU which plunged 6% to just 10.9% for its third episode and I guess it has got more to do with the Golden Week holidays rather than the drama losing so many of its viewers in just one week. The coming Sunday would probably reflect whether this theory holds true.

Mou ichido Kimi ni, Propose went down to 8.3% and it's a such a small drop that I think it may remain around this range for the rest of the season if nothing special happens. Mirai Nikki sheds 4.1% and gets 5.8% for its 2nd episode but then again, the holidays may also have a hand in this. Moving on to those which bucked the holiday curse, Toshi Densetsu no Onna climbs back to 10% for its 3rd episode while Mikeneko Holmes no Suiri also increases slightly to reach 12.7%.

Despite losing 2.1% of viewers compared to last week (again due to the holidays), Kagi no Kakatta Heya manages to get 14.4% for its OA yesterday and overtakes ATARU for the first time in terms of average ratings. Kagi's average is 16.56% while ATARU has 16.34% at the moment. This is such a small margin so the next episode could prove to be crucial in setting the trend for the rest of the season. Technically, the holidays would extend till this Sunday thus Kagi has an upper hand come next Monday which is when everyone should be back at work or school and can tune in to the dramas as per normal.

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