Saturday, June 15, 2013

"Last Cinderella" grabs top spot in Internet viewing ranking for spring 2013 dramas

Japan Brand Strategy released the results of the top 15 spring 2013 dramas which had the most page views and downloads from their respective TV stations' websites between 1 April and 9 June:

1) Last Cinderella (FujiTV)  / 766,000 unique viewers / 9.987 million page views

2) Galileo (FujiTV)  / 529,000 unique viewers / 3.989 million page views

3) Sora tobu Kouhoushitsu (TBS) / 461,000 unique viewers / 9.898 million page views

4) Kazoku Game (FujiTV) / 460,000 unique viewers / 3.605 million page views

5) Kumo no Kaidan (NTV) / 407,000 unique viewers / 3.95 million page views

6) 35-sai no Koukousei (NTV)  / 333,000 unique viewers / 3.199 million page views

7) TAKE FIVE (TBS) / 264,000 unique viewers / 2.26 million page views

8) Kasukana Kanojo (FujiTV) / 218,000 unique viewers / 1.772 million page views

9) Kamo, Kyoto e Iku (FujiTV) / 185,000 unique viewers / 1.249 million page views

10) Oteni Oneesan (TV Asahi) / 165,000 unique viewers / 807,000 page views

11) Sennyuu Tantei Tokage (TBS) / 157,000 unique viewers / 1.278 million page views

12) Doubles ~ Futari no Keiji (TV Asahi) / 133,000 unique viewers / 507,000 page views

13) Iryu Sousa (TV Asahi) / 77,000 unique viewers / 383,000 page views

14) Kakusho ~ Keishicho Sousa Sanka (TBS) / 72,000 unique viewers / 477,000 page views

15) Keiji 110kg (TV Asahi) / 60,000 unique viewers / 266,000 page views

Looking at what we have here, it seems like Last Cinderella has a very strong following and these viewers don't actually watch the drama during the first broadcast but rather choose to download it to view at their own free time. In the TV ratings world, Galileo reigns supreme but interest in the drama seems to be low because it only had 3 million plus of page views compared to No.1 and No.3 which have about 9 million. These results seem to show that what's popular on TV may not be what netizens prefer to watch. What comments do you have about these results?

Source: Sponichi / Japan Brand Strategy

No comments: